The superbowl is around the corner and just recently Sprint, Starbucks, Home Depot, Caterpillar, Texas Instruments, Microsoft, Pfizer announced layoffs.
So the question is - in this economy and with the somber mood from all the layoffs - what kind of advertising should the companies be showcasing? What is the best tone to use during such turbulent times?
Should the companies entertain the consumers, give them a little cheer?
Or should the companies talk about issues that matter to the customers?
Should they even be buying spots on the superbowl for a whopping $3 million dollars for 30 seconds.
What do you think?
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1 comment:
I dont know but I personally think it is such a waste. Was listening to the NPR today and learned that advertising never gets affected during times like recession which is difficult to understand. Should we not be frugal. Spending like this right now is nothing to boast of.
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